TAG on TV!

WRITTEN BY: Founder/ CEO of Tag.  Nikki SooHoo

WRITTEN BY: Founder/ CEO of Tag. Nikki SooHoo

I never would've thought the day would come when I'd be on a reality TV show... I've heard so many horror stories about how terrible it is to work on these shows because the producers try to get you to say and do what they want so they can create the most dramatic story for TV, or that none of it is actually real it's all just set up and rigged... well, I'm not going to say that all isn't true, but I will say that overall, I was grateful for the experience.

Originally, I decided to apply for the show with the hopes that I'd meet amazing entrepreneurial mentors who'd teach me and guide me into making more sound business decisions for my passion project, Tag. I understood that this was a show about investors looking to invest in products, but I saw it as a learning experience where I really had nothing to lose. If I did get money, I could use that to provide more work and jobs to other remarkably talented homeless people like Yuka (the lady who handmade every single Tag bracelet), and expand the product line  and make more bracelets, but with or without the money I just wanted to know how to reach as many people as possible and make the biggest impact I could and these mentors would be able to help.

The process for the show didn't go exactly as I had hoped. I didn't really get to spend much time with the mentors once they decided this wasn't the type of product that needed an investment, so though I didn't get the extent of mentorship I was looking for, they did each leave me with one sentence of advice... which I guess is better than nothing... but the most interesting one came from Randi Zuckerberg, Facebook Mark Zuckerberg's sister, who said that I should turn it into a charity.

And though that wasn't NEW news to me... (that's how the project started anyways, it was a philanthropic efforts to GIVE, with no intention of GETTING)... But her comment helped me realize that my energy wasn't in the right place. This project was never about MAKING MONEY... and that's all I had been concerning myself with... but in reality, I didn't even need any money... I already had a whole bunch of bracelets... so all money would be good for is to help reach a larger audience and allow me the ability to financially sustain the project for a longer amount of time.

Though I'm still trying to figure out how to make this movement sustainable so that we can continue to "GIVE to those that GIVE," I'm super grateful to have been on the show to meet such successful entrepreneurs, and to have reminded myself of my mission and vision for the project. It prompted a huge rebranding of Tag so that the focus was back on it's original intention... TO GIVE, to connect awesome people who want to make a positive impact, and to spread love and kindness around the world.

That's why there's no more "buying bracelets"... We are focused on bringing together great people who give back to the community. Tag. is just here to recognize those people who want to make a positive impact, connect them to other #worldchangers, and inspire others to join the movement to make the world a better place. One simple act can go a long way, and the more and more small acts of kindness we can start, the more positivity and happiness we will create.

Tomorrow night is the show... I have no idea what it's going to turn out to be like... all I can tell you is I LOVE MY JOB... (which makes no sense since they decided to title the show "Quit Your Day Job)... acting has giving me the freedom, the social reach, and the financial ability to start this project and I believe that people can do more than one thing at a time... If my goal in life is to bring happiness and positivity into people's lives and inspire them to change the world for the better, I think ACTING is one of the best outlets for doing that... and I can do that IN TANDEM with my Tag project. They decided that title for the show after we had already signed contracts to be apart of the project... so don't get it twisted. I'm super grateful for my acting career and I'm also grateful for that interesting reality show experience. 



TAG would not be where it is today without the love and support of some really AMAZING people. I am so grateful to be surrounded by generous, creative, and hard working spirits... aka My Best Friends... aka the TAG TEAM...

From hours of boba outing brainstorming sessions... to sorting and packing bracelets into little Tag bags... to volunteering their time or their products to help put on a pretty epic Launch Party... I cannot express how thankful I am for these beautiful people in my life. None of us were getting paid... there was no ulterior motive... they were just there to support the project's initiative, and to support me.

It's hard to come around good people like this... ones that you can just call on and they will be there in a second for you. It's amazing that I've found so many of them. Can you believe that we had over 30 sponsors for our event that donated free products for 100 gift bags!? We got the venue for free. We had an awesome TapSnap Photo Booth for free. Over 400 people came to our Launch Party event and we did it for under $300. 

Some people are not pictured here... but I still want to take the time to show my appreciation for all of them. They've definitely been huge contributors to the project and I really couldn't have done it without them. You know who you are! ; ) 

It takes a village of Believers and Supporters to really get something like this done. I know I wouldn't have been able to do it without them. So I'd like to recognize these amazing people and say THANK YOU... Tag wouldn't be here without you.

Sponsors for our Launch Party

Tag Launch Party


  • Fahad Siddiqi
  • Ella Franklin
  • Angel Trinidad
  • Nick Denbeigh
  • Sean Verchick
  • Christine Apa
  • Vanessa Born
  • Jaime Becker
  • Shah Granville
  • Jacqui Phung
  • Maurice Franklin
  • SooHoo Family
  • ...and it continues to grow :)

From the Founder



I am so excited to start this project! I've always loved bringing good people together, and what better way, than to all do something GOOD for the community! I've always been a hunter for volunteer opportunities and I've found some pretty great organizations who really make a positive impact. Friends usually hit me up when they are feeling in the "giving" mood and are itching to give back, because I usually always have something going on that they can be apart of.

Originally, I had designed Tag. as a way of building community and making connections with people. I saw the act of "gifting a bracelet" to someone, a very simple act of kindness that could create a ripple effect of positivity and love in the world.

Hasn't anyone ever done something nice for you? And didn't that make you more inclined to do something nice for someone else? 


It was a project based on a very simple principle...

GIVE and you'll make the world a happier, more loving and positive place.


As the project developed, I realized it wasn't about selling bracelets or making money, all I really cared about was people making the world a happier, better place. Honestly, anytime I saw or met good people that I could tell were, or were going to be, World Changers, I wanted to just GIFT them a bracelet... because the inspiring stories they told me, or the impact they had on their community was so motivating and moving, I just really wanted to recognize them and show them that their actions were making a difference... and they were influencing and inspiring others to do something too.

So I changed the focus of TAG around. TAG became an initiative to get as many people to be positive impactors on the world and to recognize and reward them for their efforts. Instead of idolizing socialites with big butts, let's celebrate people who've changed the lives of others, protected our planet and the other living creatures in nature. Every person CAN make a difference. The energy we put out in the Universe continues to ripple through, affecting the community in ways we may not believe. This is the way we will change the world. One step at a time. One person at a time. 

Thanks for joining me on this journey. The world is a better place because YOU are in it.